A real case of inertia

Many people think changes can come very quickly.

Sorry, any changes can be overturned almost overnight by a few reactionaries.

People are not really interested in change. They are used to some way of life and they want to keep it.

For example, the Korean style of Pop, Kpop, was very popular around the world 2007 – 2013.

Psy’s Gangnam Style was just an offshoot, a stray hit. The mainstream of KPop was group dancing.

On 2010, there were more than 20 major groups and more than 120 group members in KPop which completely covered everything.

Except for one single high-school girl who was not into KPop but was singing a different type of music which was somewhat like ballads of the 1980s.

Well, lo and behold, she released a hit number on 9th December 2010.

All the people who were listening to music before 2007 quickly abandoned KPop and flocked to support her.

All the thing KPop built for all these years were lost within 3 weeks, and that girl, IU, was catapulted to the top of Kpop by the end of the year, or within 22 days of the hit’s release.

A bunch of things happened in the next few years but IU beat all the KPop groups and sent them to obscurity, and Korean Pop Scene returned to Business As Usual , like 2006.

1 person beating 120+ people.

That is the power of inertia.

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